Guitar Center
Katie Robinson is an experienced marketing professional currently serving as Senior Director of Brand Marketing at The Guitar Center Company since February 2025, while also functioning as a Leadership & Life Coach, Marketing Consultant, and CEO at Halo Effect since September 2023. Previously, Katie held the position of Director of Brand at LendingTree from February 2021 to March 2023, where significant achievements included developing a brand toolkit and enhancing TV ROAS by over 80%. Earlier roles include various positions at Eric Mower + Associates, including Director of Brand Strategy and Associate Media Director, as well as a tenure at Crosby Marketing as Media Supervisor. Katie Robinson holds a BA in Advertising/PR from Penn State University.
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Guitar Center
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The roots of this company go back to 1959, when Wayne Mitchell founded the Organ Center. The company operates Guitar Center and Music & Arts stores across the U.S. Private equity firm Bain Capital bought the company in June 2007.