Tjeerd Veldhuis

Tjeerd Veldhuis is an accomplished marketing professional with extensive experience in the beverage industry and a focus on sustainable business practices. Currently serving as Marketing Director at Gulpener Bierbrouwerij since January 2023, Tjeerd also operates as the owner of Growth for Impact, aiding purpose-driven brands in enhancing their commercial strategies. Tjeerd contributes as a mentor for early-stage impact startups within the AgriFood sector through Rockstart. Previous roles include Commercial Director a.i. at Pieter Pot, where Tjeerd led innovative marketing strategies for a waste-free supermarket, and significant positions at The HEINEKEN Company, including Brand Director for Heineken® Europe and Marketing Director in Mozambique. Tjeerd's foundation in marketing began at Vrumona/Heineken and included a commercial management traineeship at The HEINEKEN Company. Tjeerd holds a degree from Erasmus University Rotterdam.