Hygor Rodrigues Rocha

Hygor Rodrigues is an experienced professional with a strong background in operational efficiency and CRM management. Currently serving as Coordenador de Eficiência Operacional at Gupy since September 2021, Hygor has established a new area focused on project management and process improvements, leading a team of five. Previous roles at Gupy included overseeing CRM for marketing and sales during significant mergers and acquisitions. Hygor's expertise extends to positions at Dasa, Multiedro, Nubank, and various other companies, with a focus on Salesforce implementation, data analysis, and team training. Hygor holds an MBA in Gestão Estratégica de Negócios from Universidade Presbiteriana Mackenzie and a technical degree in Informatics.