Karen Herman

Karen creates disruptive marketing strategies and innovative design solutions that actively engage and educate users to achieve desired results for owners, operators, and stakeholders. With two decades of executive-level experience, she enjoys working with architecture firms, retailers, creative agencies, corporations, real estate companies, property developers, small-to-large size businesses, and economic development teams. Projects that Karen has completed range from under $1M to over $330M, in the US and abroad.

Her first design consultancy was in business for 13 years and clients included Calvin Klein, Inc., New York Athletic Club, New York Palace, and Media Post. In 2013, she founded Gustie Creative, a boutique design and strategy firm that specializes in Disruptive Retail. In 2015, Karen designed the highly innovative Live Media Trading Room for Zimmerman Advertising in Fort Lauderdale, FL.