Gusto Collective
Larry Chan is an experienced product and project manager with a strong focus on immersive technologies, notably augmented reality (AR) and virtual reality (VR). Currently, at Gusto Collective, Larry leads multidisciplinary teams to innovate storytelling through AR experiences in collaboration with Hong Kong Disneyland and Walt Disney Imagineering. Previously, at Motive Force Technology Limited, Larry developed VR content for educational institutions and corporate training, while also outlining the Metaverse roadmap for educational systems. Larry's prior roles include senior account executive at Market Trend Interactive Solution Ltd., solution manager at JetOne Motion Hong Kong, and technician at VTM Digital Limited, showcasing expertise in project management, digital marketing, and technical development. Larry holds a Bachelor of Science in Environmental and Occupational Safety and Health from The Hong Kong Polytechnic University, along with specialized training in Unity game development and VR application design.
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Gusto Collective
Asia’s leading Brand Technology holding company, where tech-powered storytelling and cutting-edge martech solutions converge to redefine next-generation customer experiences. By seamlessly bridging the realms of Web2 and Web3, the Collective specializes in two key domains: crafting immersive narratives and providing advanced tech-integrated offerings. The Collective is a group of creative storytellers, nerdy data scientists and geeky technologists, who love to create, build and activate innovations that redefine the traditional world of marketing. With a team of more than 200 and offices in Hong Kong, Shanghai, Singapore, Kuala Lumpur, Paris and London, we represent some of the world’s most celebrated luxury and premium brands. Our clients include Harrods, Canada Goose, Swire Hotels, Estee Lauder Companies, CSL, DFI Retail Group, Tourism Australia and LVMH. Founded in January 2020 by Aaron Lau, a renowned technology and branding veteran, the company has garnered widespread industry recognition as Forbes Asia’s 100 Companies to Watch and as a multi-award winner recognised for excellence in NFTs, innovation and creativity.