Asia’s leading Brand Technology holding company, where tech-powered storytelling and cutting-edge martech solutions converge to redefine next-generation customer experiences. 

By seamlessly bridging the realms of Web2 and Web3, the Collective specializes in two key domains: crafting immersive narratives and providing advanced tech-integrated offerings. 

The Collective is a group of creative storytellers, nerdy data scientists and geeky technologists, who love to create, build and activate innovations that redefine the traditional world of marketing. With a team of more than 200 and offices in Hong Kong, Shanghai, Singapore, Kuala Lumpur, Paris and London, we represent some of the world’s most celebrated luxury and premium brands. Our clients include Harrods, Canada Goose, Swire Hotels, Estee Lauder Companies, CSL, DFI Retail Group, Tourism Australia and LVMH. 

Founded in January 2020 by Aaron Lau, a renowned technology and branding veteran, the company has garnered widespread industry recognition as Forbes Asia’s 100 Companies to Watch and as a multi-award winner recognised for excellence in NFTs, innovation and creativity.

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Gusto Collective

Shashin Surti

Michael Ng

Dante Tsang

The Leadership Team at Gusto Collective is responsible for setting the strategic direction, overseeing operational efficiency, and ensuring sustained growth for the company. Comprised of seasoned professionals across key markets, they guide the Collective's vision of merging technology with storytelling to deliver innovative marketing solutions for luxury and premium brands. Additionally, they play a crucial role in fostering partnerships, driving business development, and maintaining high standards of excellence and creativity.

Leadership Team

People Operations and Culture

Leadership Team

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People Operations and Culture