Deepti Bitra

Deepti Bitra is an accomplished analytics and marketing professional with extensive experience in driving revenue growth and optimizing business performance across various industries. Currently serving as the Head/VP of Revenue Analytics at Gusto, Deepti leads initiatives that enhance forecasting accuracy and inform strategic decisions. Previous roles include Global Head of Marketing Insights at Meta, where insights guided marketing strategies, and Director of Digital Optimization and Intelligence at ServiceNow, where Deepti managed C-suite level business reviews. With a solid foundation in digital analytics from positions at SEPHORA and PayPal, along with a strong academic background in Marketing Communication and Economics, Deepti excels in leveraging data-driven insights to influence organizational success.