Amy Badun is the Head of Strategy at GUT, having assumed the role in 2024. They previously served as VP of Strategic Planning at Cossette from 2022 to 2023, and held various strategic positions at TAXI, JWT Canada, and Rogers Communications between 2011 and 2022. Amy graduated with Honours and Distinction from the University of Leeds in 2015. Their career has centered around developing strategic insights and managing research initiatives to drive client success.
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