Guilherme Froiman

Guilherme Froiman has a diverse work experience in the media industry. Guilherme started their career as a Media Trainee at Wieden + Kennedy in July 2014 and worked in various roles such as Media Assistant and Media Coordinator before becoming a Media Supervisor in February 2018. Guilherme worked at Wieden + Kennedy until July 2018. In February 2020, they joined GUT as a Media Supervisor and later progressed to the role of Media Manager in February 2021. Currently, they hold the position of Media Director at GUT, starting from December 2021.

Guilherme Froiman obtained a Master's degree in International Relations - Security and Diplomacy from Tel Aviv University between 2018 and 2019. Prior to that, they earned a Bachelor's degree from ESPM Escola Superior de Propaganda e Marketing, with a field of study that is not specified. In addition to their formal education, Guilherme also holds additional certifications such as "The Business of Creativity" from The Business of Creativity obtained in December 2022, and "Comms Planning" from Sandbox Escola de Estratégia obtained in October 2019. Guilherme also has certifications related to television concepts and audience analysis from Kantar IBOPE Media, specifically "IBOPE - Conceitos Básicos de TV" and "IBOPE - Target Group Index," although the precise date of obtaining these certifications is not provided.