Bentley Eidsmo is a seasoned professional with extensive experience in new business development within the Beauty, Health, and Wellness sectors. Since July 2014, Bentley has held multiple leadership roles at Guthy|Renker, including Senior Director of New Business and Director of New Brand Development, focusing on identifying market opportunities and establishing innovative brands. Prior to this, Bentley served as a New Brand Analyst at Lieberman Productions from 2013 to July 2014. Bentley's educational background includes a Bachelor of Science in Business Economics from the University of San Francisco School of Management and ongoing studies at The London School of Economics and Political Science, along with initial studies at Loyola Marymount University.