Beth Crawford

Beth (Newbauer) Crawford is an accomplished marketing professional with extensive experience in lifecycle marketing, CRM management, and digital communication strategies. Currently serving as Associate Director of Lifecycle Marketing at both Guthy|Renker and Supergut, Beth has held progressive roles including Senior CRM/Lifecycle Manager at Supergut and CRM Marketing Manager at Alchemee. Previous positions include Email Campaign Manager at GUESS?, Inc., Ecommerce Manager at Bliss, and various roles in social media management. Beth earned a BS in Psychology and an MA in Public Relations from Ball State University, demonstrating a strong educational foundation that complements a diverse and successful career in marketing and communications.