Tina Henry

Tina Henry is a seasoned marketing professional with extensive experience in email and SMS marketing, demonstrated through a current role as Email and SMS Senior Marketing Manager at Guthy|Renker since January 2019. Key accomplishments include managing marketing campaigns in Klaviyo, driving a 75% YoY sales increase, implementing customer segmentation strategies, and leading a successful transition to a new email service provider that saved over $750k. Previously, at Virgin America, Tina managed a 5M member CRM database and developed strategies that reduced customer service volume by 40%. As Loyalty Programs Marketing Manager at Albertsons Companies, Tina launched a $20M marketing plan, introduced a digital coupon program, and delivered significant cost savings. Additional roles include Advertising Coordinator at Allegiant Air and Marketing Assistant at Blue Man Group, combined with a B.S. in Business Administration/Marketing from the University of Nevada-Las Vegas.