Liesbeth Coppens

Liesbeth Coppens is an accomplished marketing professional currently serving as the Global Marketing Communication Manager at Guylian since March 2022. With previous experience as Marketing Manager for brand and digital at Amplifon and as a Brand and Communication Strategist at McCann/The Back Room, Liesbeth has effectively developed and executed comprehensive marketing strategies, including a significant repositioning of ALDI in the Belgian market. Liesbeth's career also includes a role as Product Category Manager at Godiva Chocolatier, where global category and product portfolio management focused on innovation and market trends. Additionally, Liesbeth began a marketing intelligence career at McCain Foods and holds dual master's degrees in Business Economics from Ghent University and Marketing Strategy from ISEG.