Marcel Woord

Marcel Woord is currently a Team Lead and Product Owner at GVB, specializing in data and analytics. Previously, they held various roles, including leading digital marketing technology development at Loyalty Management Netherlands and managing communications for the Parnassia Group. With a Master's Degree in Applied Communication Science from the Universiteit Twente and certifications in digital marketing and agile methodologies, Marcel is committed to integrating marketing tools and data analytics to enhance user experiences and drive business value. Additionally, they volunteer as a coordinator for humanitarian efforts with the Nederlandse Rode Kruis.