Marie-France Bourgeois Wyaux

Marie-France Bourgeois Wyaux has held a variety of roles in the marketing, communication, and business industries since 2006. Marie-France began their career as a Senior Media Planner at IPG Media Brands in 2006, then moved on to become the Director of Strategic Planning and New Business at Lowe Ginkgo in 2010. In 2012, they took on the role of Executive Manager at the Interactive Advertising Bureau (IAB Uruguay), as well as Editor at www.mujermujer.com.uy. In 2013, they became Director Partner at Caracola Strategy & Comms and a Teacher at Universidad ORT Uruguay. In 2017, they were Head of Marketing at GeneXus Consulting // K2B and Co Founder at Tatami Módulos Pro Lactania. Most recently, in 2021, they were appointed Presidente at IAB Uruguay.

Marie-France Bourgeois Wyaux has a Degree in Social Communication from the Universidad Católica del Uruguay 'Dámaso Antonio Larranaga’ in 2003. Marie-France also completed a Marketing Program for Mass Consumption products from the Universidad ORT Uruguay. Prior to this, they obtained a High School Diploma in Literature (equivalent to baccalaureate) from the Colegio y Liceo Nuestra Señora del Rosario between 1986 and 1997. In 2021, they obtained a certification in Transformación Digital: Tecnologías y sus aplicaciones prácticas from MIT Professional Education.