Fridah Moya is a seasoned Territory Sales Manager for H.B. Fuller in East Africa since July 2022, with a strong background in managing sales territories and implementing value selling methodologies. Previous experience includes serving as Country Manager for Sagisa Process Engineering in Tanzania, where Fridah developed annual sales and marketing plans for business growth, and as a Regional Sales Engineer, focusing on effective sales strategies and team management. Fridah's career also encompasses roles in quality assurance at East African Breweries Ltd and process technician at Sealed Air Food Care, with responsibilities ranging from production quality advisory to maintaining industrial equipment. Educational qualifications include a BSC in Chemistry from Moi University, advanced studies at Delft University of Technology, NEBOSH certification, and a diploma from The Institute of Brewing & Distilling, alongside ongoing education at Peking University.