Sonia Riojas currently serves as the VP of Hispanic Strategy at My Code, starting in May 2024. Prior to this role, Sonia Riojas held several positions at Remezcla Media Group from April 2019 to May 2024, including Executive Director of Media Strategy & Brand Partnerships, Senior Director of Media Strategy & Brand Partnerships, and Director of Brand Partnerships. Sonia Riojas also worked at Identity, Mediabrands as Associate Director of Cross Cultural Connections from July 2013 to April 2019, focusing on multicultural insights and media strategy. Earlier career experience includes a role as Touchpoint Supervisor at Creative Civilization from October 2006 to July 2013, where Sonia Riojas supervised and mentored junior media associates, and as a Media Buyer at Bromley Communications from July 2000 to September 2003, specializing in the US Hispanic market.
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