H-E-B Retail Media is the Omni-channel platform of choice for brands and advertisers to reach millions of Texas households through authentic, data-driven campaigns: online, in-store, and across the web.

Our approach is rooted in local relevance and measurable results. We blend H-E-B’s deep community ties with advanced targeting and analytics to deliver campaigns that resonate and convert. Whether it’s a seasonal promotion or a full-funnel strategy, HRM helps brands grow with purpose and precision. 


𝗪𝗵𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗛𝗥𝗠

𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 & 𝗟𝗼𝗰𝗮𝗹: Serving Texas since 1905, we tailor campaigns to reflect the unique needs of the more than 300 communities we serve across the state.  

𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: With 97% of eCommerce shoppers also visiting our stores, we offer seamless integration across digital and physical touchpoints.  

𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Our campaigns have demonstrated significant sales lifts and customer engagement: H-E-B Retail Media Results 

 
𝗢𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀

𝗜𝗻-𝗦𝘁𝗼𝗿𝗲: Engage shoppers with shelf blades, digital service screens, and fuel pump screens. 

𝗢𝗻𝘀𝗶𝘁𝗲: Enhance visibility through homepage carousels, shoppable recipes, digital end caps, and category aisle banners on heb.com and the My H-E-B App. 

𝗢𝗳𝗳𝘀𝗶𝘁𝗲: Extend reach via programmatic display and social media platforms. 

𝗘𝗺𝗮𝗶𝗹: Deliver personalized messages directly to customers’ inboxes, driving engagement and conversions. 

 
𝗢𝘂𝗿 𝗠𝗶𝘀𝘀𝗶𝗼𝗻

To help brands grow by connecting them with Texans in authentic, meaningful ways while driving performance and purpose. 

 
𝗥𝗲𝗰𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

- H-E-B was recognized by Forbes for social impact excellence
- HRM Expanded brand partner toolkit with new video and self-service capabilities 
- Integrated in-store media with digital touchpoints across 455+ locations

H-E-B Retail Media

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