Alyssa Bailey Smith is an experienced marketing and digital content professional with a robust background in managing social media, content creation, and strategic marketing initiatives. Currently serving as the Senior Digital Content Manager I at H-E-B since November 2020, Alyssa leads digital content for various merchant desks, collaborating with designers, media planners, and creators to develop impactful campaigns for Texans. Previously, as Marketing Manager and Content Manager at Visit San Antonio, Alyssa directed social media strategies, executed over 100 live activations, and managed a complete redesign of the organization's website. Additional roles include Marketing & Community Engagement Manager at Experience Bryan College Station, Event & Operations Coordinator at Valero Alamo Bowl, and Marketing Assistant & Photographer at Texas A&M Rec Sports. Alyssa holds a Bachelor of Arts in Telecommunication Media Studies from Texas A&M University.
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