Lael Wilder has over 30 years of experience in business development and merchandising, currently serving as Senior Business Development Manager at H-E-B since September 1996, responsible for achieving sales and gross profit goals by building partnerships with suppliers and brokers. Previously, Lael held the position of Business Development Manager at H-E-B, earning a promotion to BDM 3 in August 2021. Earlier experience includes roles as a Merchandise Planner at The Limited, an Associate Buyer at Bath & Body Works, and a Buyer for Men's Fragrances at Dillards. Lael Wilder earned a BBA in Marketing and Quantitative Business Analysis from Baylor University's Hankamer School of Business from 1982 to 1986.
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