Latrisa Wedgeworth

Latrisa Wedgeworth is an accomplished professional with extensive experience in brand management, product development, and category management across various retail organizations. Currently serving as Own Brand Manager at HEB since June 2017 and as Chief Executive Officer at Ideality Consulting LLC since March 2015, Latrisa specializes in sales strategy formulation and life coaching for products and services. Previous roles include Senior Buyer at Family Dollar, Category Manager II at Sears Holdings Corporation, Category Manager at Navarro Discount Pharmacies, and Business Development Manager II at HEB. Latrisa's educational background includes an MBA in Entrepreneurship from Rice Business - Jones Graduate School of Business and a BS in Management from Louisiana State University.