Nichelle Sullivan is a seasoned public affairs professional with extensive experience in communication and outreach roles. Currently serving as the Public Affairs Manager at H-E-B since March 2021, Nichelle is dedicated to promoting the company's mantra, "Because People Matter," through strategic storytelling and community engagement. Prior to this position, Nichelle worked for the City of Dallas as a Public Affairs and Outreach Officer, where responsibilities included managing the city’s communications and social media presence. Nichelle's background also includes producing news for CBS News and Nexstar Broadcasting Group, where skills in research, writing, and team coordination were honed. Nichelle began a career in broadcasting as a Master Control Operator at Univision Communications. Academic credentials include a Master of Arts in Journalism from the University of Arkansas and a Bachelor of Arts in Telecommunication and English from Fayetteville State University.
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