Perla de la Rosa

Perla De La Rosa has extensive experience in marketing and advertising, currently serving as Fresh Marketing Lead at H-E-B since 2019, where responsibilities include developing integrated marketing solutions for various Fresh business units. Previously, Perla held leadership roles at Contend, where expansion and operational management were key, and at Walton Isaacson as Account Director, focusing on diverse consumer segments and account growth. Early career positions include Sr. Account Supervisor at Lopez Negrete Communications, leading critical business decisions for Verizon, and Account Supervisor at Grupo Gallegos, recognized for exceptional account management. Perla's career began as an Account Executive at Lopez Negrete Communications, working on high-profile campaigns for Walmart. Educational background includes a B.S. in Advertising, Corporate Communication from The University of Texas at Austin.