Shela Xu is a dedicated Product Design Leader with extensive experience in managing design teams and driving innovative solutions across various industries. Currently serving as a Senior Product Design Manager at H-E-B, Shela leads design for store partner experiences in inventory management and digital fulfillment. Previously, Shela held roles at Lattice and Twilio Inc., where they managed product design teams and championed UX maturity. Shela also contributed as a Senior UX and Product Designer at BlackLocus, pioneering data-driven product design for Home Depot. Shela earned a BA in Electronic Media, Arts, and Communication from Rensselaer Polytechnic Institute.
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