H World International
Siegfried Nierhaus has a vast wealth of experience in the hospitality industry, having held various managerial and directorial positions in well-known companies such as H World International, Deutsche Hospitality, Roya International Hospitality & Leisure Consultants LLC, and Atlas Hospitality. With a background in asset management and development, Siegfried has been recognized as one of the most powerful hoteliers in the Middle East. Siegfried has successfully led projects in hotel openings, brand positioning, and franchise development. Siegfried's expertise spans across regions like the Middle East, Africa, and Asia, showcasing their strategic and technical alignment skills in the field of hospitality.
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H World International
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H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide.