Jerry Henry

Jerry H. has extensive experience in market research and business management, currently serving as Chief Executive Officer at H2R Market Research since November 2001. Previously, Jerry held the position of Corporate Director of Research at Herschend Family Entertainment from August 1993 to December 2010, where responsibilities included developing and overseeing market research programs across various properties. Additionally, Jerry was the CEO of Jerry Henry & Associates from January 2001 to October 2010, focusing on strategic planning, client relationships, and product quality. Earlier in the career, Jerry was the Director of Marketing at Bass Pro Shops from August 1985 to August 1992, managing the research division and direct mail strategies. Jerry H. holds a degree in Advertising Research, Business, Marketing, and IT from Missouri State University.