David González Giraldo

David González Giraldo is an experienced professional with a diverse work background. Currently, they serve as a Senior Sales Manager at Habi, a leading startup in Colombia's real estate industry. In this role, they lead and develops a team of more than 40 people across multiple cities, ensuring the monthly growth of key performance indicators and goals.

Prior to their current position, David worked at Philip Morris International where they held various roles. As a Leader in Direct Sales Distribution (DSD), they were responsible for the growth of the company and category within the Self-Service and Mini-Market channels. David supervised and trained the sales force, achieving high-performance standards and driving triple-digit growth month by month. Before that, they worked as a Territory Executive, overseeing the implementation and execution of commercial, trade, and marketing plans within their assigned territory.

David also gained valuable experience at Nutresa as an Analyst in Shopper Category Management. In this role, they delivered relevant and timely information on buyer behavior in major retail chains, utilizing technological tools and studies. Additionally, they managed the "El Shop" system, generating reports based on Grupo Éxito's point of sale (POS) data to provide insights for Grupo Nutresa's businesses.

At the beginning of their career, David worked as a Retail Researcher at GfK, specifically within Grupo Éxito for Nestlé Colombia. David supplied information on consumer purchasing habits and the dynamics of Nestlé's categories and products based on Grupo Éxito's POS data. David'sanalysis and input helped identify opportunities to maximize product potential and detect potential threats.

Overall, David González Giraldo has a proven track record of leadership, performance-driven achievements, and expertise in sales, distribution, territory management, and shopper category management across multiple industries.

David González Giraldo has a diverse education history. From 2011 to 2015, they pursued a Bachelor's degree in Business Administration and Management at Universidad EAFIT. Following this, from 2015 to 2016, they completed a specialization in Project Management at the same institution. In 2018, they enrolled in Universidad EAFIT again to obtain a Master's degree in Project Management, which they completed in 2019. Currently, David is expanding their knowledge by pursuing a Master's degree in Digital Marketing at EUDE Business School, which is expected to be completed in 2022. Throughout their educational journey, their areas of focus have primarily been in project management and administration.