Petréa Wahlfried

Petréa Wahlfried, MBA, is an accomplished sales and business development professional with extensive experience in the medical, dental, and biotechnology sectors. Currently serving as Sales Manager for Hach in Denmark and Sweden, Petréa leads two sales teams to drive revenue and establish client relationships. Prior roles include Business Development Manager for IMI Norgren, where Petréa focused on growth opportunities in the Medical and Life Science markets, and Area Manager at Nobel Biocare, empowering dental professionals. With a strong background in sales strategy and market intelligence from positions at TePe Oral Hygiene Products, PolyPeptide Group, and Pnn Medical A/S, Petréa has a proven track record of exceeding sales targets. Career beginnings at Abbott Laboratories as a Senior District Sales Specialist laid the foundation for a successful trajectory in the healthcare industry. Educational qualifications include an MBA and a Master's degree in Organizational Leadership from Lund University School of Economics and Management.