William Kok is a strategic marketing and analytics leader with extensive expertise in transforming insights into actionable go-to-market strategies within the healthcare and diagnostics sectors. Having held roles such as Senior Marketing Manager and Manager of Market Insights at Leica Biosystems and Ortho Clinical Diagnostics, William successfully led initiatives that unified messaging and drove measurable demand growth. Currently, they are the Sr. Manager of Commercial Analytics and Insights at Hach, focusing on enhancing data-driven decision-making across the organization. With an MBA from the University of Notre Dame and ongoing studies in Mechanical Engineering at NYU, William continues to bridge strategy and analytics to accelerate business growth.
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