Guillaume Pech-Gourg

Guillaume Pech-Gourg is an accomplished professional in the fields of CRM and digital marketing, currently serving as the Group Chief CRM & Digital Marketing Officer at Hachette Livre since November 2013, where responsibilities include global CRM strategy, consumer data acquisition, and D2C strategy. Prior experience includes leadership roles at Universal Music Group and EMI Music, with positions such as VP CRM & Digital Marketing and International CRM Director, managing teams and overseeing various consumer strategy initiatives. Throughout a diverse career, Guillaume has also made significant contributions to Radio Campus Paris and Universal Music, specializing in online CRM campaigns and content management. Guillaume holds an MBA in Marketing from ESCP Business School.