Jiyuh Kim

Hae CPG is a collective of operations and supply chain experts leading emerging beauty and wellness brands through their growth journey. With our support, brands have peace of mind, knowing they have access to the full spectrum of operational support, from the nitty-gritty of daily operations to the strategic foresight needed for long-term success. From product conception to the doorstep of customers – we specialize in laying down the foundation of a brand’s business and executing their ideas, so they can focus on their number one priority – growth. Our areas of expertise include inventory planning, production management, 3PL sourcing, retail and e-commerce fulfillment and operations, and transportation logistics. Our team has experience working with and shipping to most retailers in the US and globally, including Sephora, Ulta, Target, Walmart, CVS, Nordstrom, Violet Grey, Goop, Cult Beauty, Mecca, and more.