Morton Golf
Jennifer Morton is an accomplished marketing professional with extensive experience in the golf industry. Currently serving on the Standards Advisory Committee at Distinguished Clubs, Jennifer has been the Chief Executive Officer of the Association of Golf Merchandisers since 2008, where responsibilities included creating an annual marketing calendar with innovative promotional ideas. At Morton Golf, Jennifer has developed successful marketing programs, earning the title of the most awarded golf facility in America and receiving the 2020 “Best of the Best” award from the Association of Golf Merchandisers. Expertise spans e-commerce, social media management, podcast production, and CRM strategies, with significant contributions to generating over $1M in e-commerce sales. Jennifer received a Bachelor of Science degree in Biology from the University of California, Davis.
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Morton Golf
Morton Golf is a Limited Liability Corporation and its business is operating golf courses and specialty golf retail. The owners of Morton Golf have won multiple PGA awards, including the National PGA Merchandiser of the Year award, the National PGA Professional of the Year award and our founding member, Ken Morton, Sr. has been elected into the PGA Hall of Fame. Morton Golf extended a long-term lease with the City of Sacramento to operate the Haggin Oaks Golf Complex, Bing Maloney Golf Complex, and the Bartley Cavanaugh Golf Course. Our flagship store, the Haggin Oaks Golf Complex, is the most awarded on-course golf shop in America. Morton Golf is a national award-winning operation. The PGA of America, Golf Digest Magazine, GSO Magazine, Golf Range Magazine, Golf Business Magazine and Golfweek Magazine awarded Morton Golf, operationally, as one of America's 100 Best Golf Shops and for its expertise in golf instruction, junior golf programs, clubfitting, customer service and management style. Morton Golf has been recognized by leading golf equipment vendors, winning national merchandising & clubfitting awards from companies such as Top-Flite, Mizuno, PING, Titleist, Cobra & Tour Edge. In 2008, our head professional at the Haggin Oaks Golf Complex, MIke Woods, won the National PGA Merchandiser of the Year award. Our Vice President, Ken Morton, Jr., is the current president of the Association of Golf Merchandisers and has written two books on golf merchandising.