Andreas Oliver Lorenz

Andreas Oliver Lorenz is an experienced executive with a background in sales and strategic management, currently serving as Chief Commercial Officer at Haglöfs. Previous roles include Head of Sales for Central Europe at On and various senior director positions at adidas, where responsibilities encompassed strategy and corporate performance management. Andreas Oliver Lorenz has pursued further education in digital marketing strategies through Kellogg Executive Education and holds an MBA in Marketing from Northwestern University. Following a career transition, Andreas Oliver Lorenz has also dedicated time to family while preparing for future challenges.