Haglöfs
Erik Ekström's work experience includes being the Global Head of Brand at Haglöfs since July 2022. Prior to that, they worked at NIO, where they held the positions of Senior Design Manager, Global Brand Design from April 2019 to August 2022, and Creative Brand Manager Europe from September 2017 to April 2019. Erik also worked at Peak Performance, where they were a Senior Art Director from June 2016 to August 2017, an Art Director from December 2010 to June 2016, and a Jr. Art Director from August 2008 to November 2010.
Erik Ekström has a diverse education history. Erik studied at erikekstrom.com, although the specific details such as degree and field of study are not mentioned. In 2014, they attended IHM Business School and obtained a DIHM Diploma in Business Administration. Prior to that, in 2007, they attended Berghs School of Communication and focused on Graphic Design & Communication. In 2005-2006, Erik studied Event production, marketing & project management at Campus Åre.
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Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.