Haglöfs
Johanna Carlman is an experienced professional in the retail industry, currently serving as a Buyer at Haglöfs AB since September 2019. Prior to this role, Johanna owned Rum16 AB Homestyling & Inredning from July 2017 to June 2019. Johanna's extensive background includes positions as a Product Developer at GANT from July 2004 to February 2018, Purchasing Buyer at MQ Retail AB from June 2001 to December 2003, and Buyer/Merchandiser at H&M from June 1998 to June 2001.
Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.