Haglöfs
Katrin Weiler is an experienced Digital Campaign Manager at Haglöfs AB since January 2018, specializing in social media marketing, community management, and influencer relations. Previous roles include Customer Service Sales Representative, where communication occurred in English, Swedish, and German, and a marketing internship focusing on digital campaigns. Katrin also has extensive experience in tax assistance for foreign companies at RWS Rugullies Weichhaus Steuerberatungsgesellschaft mbH. Other positions include hostess at ITR e.v. for Deutsche Tourenwagen Meisterschaft, destination sales at Visit Dalarna, and coordinator for international students at Högskolan Dalarna. Early career highlights include technical translation at Dürr Systems GmbH and hospitality services at VfL Bochum 1848 GmbH & Co. KGaA, alongside order management at BKS GmbH. Katrin holds a Master's degree in Destination Development and a Bachelor's degree in International Tourism Management, with additional studies at Bournemouth University.
Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.