Haglöfs
Linn Ekerbring is an experienced marketing professional currently serving as the Marketing Manager for Haglöfs AB in Sweden, Denmark, and Finland since December 2019. Prior to this role, Linn was a Marketing Account Manager at ASICS EMEA from November 2016 to December 2019, where responsibilities included planning and executing marketing strategies for key accounts in Scandinavia. Linn's previous experience also includes Trade Marketing Manager at Eton of Sweden, where various marketing communication initiatives and event concepts were developed and managed from May 2011 to December 2016. Additional roles include Marketing Coordinator at Novare Leadership Academy and easyFairs, along with an internship at Stadium. Academic qualifications include a Master's degree in Marketing from the University of Gothenburg and a Bachelor's degree in Marketing from Halmstad University.
Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.