Mija Nideborn

Mija Nideborn has extensive experience in the fashion industry, with their most recent role being Chief Brand and Product Officer at Haglöfs since June 2023. Prior to that, they worked at Björn Borg as the Product & Sustainability Director from February 2016 to May 2023. Mija also held positions at Helly Hansen, where they served as the Design & Development Director from May 2013 to February 2016, and as the Head of Global Design from April 2005 to May 2013. Additionally, they worked at POC as a Consultant in 2007, and at Peak Performance in various roles including Head of Design, Designer, and Design Assistant from 1997 to 2005. Mija began their career as a Design Assistant at Benetton from August 1996 to March 1997.

Mija Nideborn completed their high school education in Economics at Ljungstedts Gymnasium from 1988 to 1991. Mija then pursued a Bachelor's degree in Fashion Design from University college Borås between 1993 and 1996.