Haglöfs
Niklas Karlsson is an accomplished professional in the footwear design and product management sector, currently serving as a Senior Product Manager for Footwear & Hardware at Haglöfs AB since July 2021. Previous experience includes a tenure as Footwear Designer at Lundhags Skomakarna AB from January 2014 to July 2020, where Niklas was responsible for research, range building, design, and development of footwear collections. Niklas also worked at hummel from June 2010 to December 2013, initially as a Junior Footwear Designer and later assuming greater responsibility for various footwear categories. A significant milestone in Niklas's career was a one-year paid internship at hummel, which led to the promotion to Junior Footwear Designer. Earlier experience includes a summer internship at Mikael Lugnegard design AB and consultancy roles at Vattenfall and Bredbandsbolaget through Manpower Sweden. Niklas holds educational qualifications from Mid Sweden University and Örnsköldsvik Tourism Academy.
Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.