Sofia Falk is a skilled digital marketing professional with extensive experience across multiple roles. Currently serving as Digital Marketing Manager and Digital Trade Marketing Manager at Haglöfs since April 2023, Sofia previously held various positions at Polarn O. Pyret from August 2018 to April 2023, including Digital Marketing Specialist and Performance Marketing Manager. Earlier career experience includes working as a Customer Service Adviser at Nordea between June 2016 and August 2018, focused on customer investment credits and leasing agreements for corporate clients. Sofia Falk holds a Kandidatexamen in Kommunikation och media from Stockholm University and a Gymnasieexamen in Kommunikation och media from MediaGymnasiet.
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Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.
