Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. 
An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.


Haglöfs

Andreas Oliver Lorenz

Joakim Nyhage

Victor Adler

Mija Nideborn

Martin Jungerts

Eva Weiss

Johanna Carlman

Clara Tronet Guillon

Matthias Leurs

Patrik Waldenström

The Marketing and Communications Team at Haglöfs is responsible for strategically promoting the brand and its innovative outdoor gear across various channels. This team creates and manages digital and offline marketing campaigns, oversees content creation, drives customer engagement through CRM initiatives, and supports ecommerce efforts. Additionally, they collaborate with brand ambassadors and focus on expanding market presence in specific regions like Sweden, Denmark, Finland, Germany, and Austria, while ensuring that all communications align with Haglöfs' commitment to sustainability and outdoor exploration.

Marketing and Communications Team

Leadership Team

Product Management and Buying Team

Marketing and Communications Team

About

Team members

Other teams at Haglöfs

Leadership Team

Product Management and Buying Team