Marketing and Communications Team

The Marketing and Communications Team at Haglöfs is responsible for strategically promoting the brand and its innovative outdoor gear across various channels. This team creates and manages digital and offline marketing campaigns, oversees content creation, drives customer engagement through CRM initiatives, and supports ecommerce efforts. Additionally, they collaborate with brand ambassadors and focus on expanding market presence in specific regions like Sweden, Denmark, Finland, Germany, and Austria, while ensuring that all communications align with Haglöfs' commitment to sustainability and outdoor exploration.