Stefanie Erdmann

Stefanie Erdmann is an accomplished marketing and product management professional with extensive experience in the outdoor and sports industries. Currently serving as Marketing Manager for DE/AT at Haglöfs and as a Bergwanderführerin at Alpine Welten Die Bergführer, Stefanie previously held multiple senior roles at adidas, including Senior Product Manager for the Terrex collection focused on sustainability, and Senior Manager of Wholesale Marketing. Throughout the career, Stefanie has demonstrated strong expertise in product creation, market activation, and team leadership, managing cross-functional collaborations, strategic projects, and developing innovative apparel collections for numerous key accounts. Educational qualifications include a diploma in Business Administration with a specialization in Culture, Leisure, and Sports Management, as well as additional certifications in Social Media and Advanced Digital Marketing.