Haglöfs
Stefanie Erdmann is an accomplished marketing and product management professional with extensive experience in the outdoor and sports industries. Currently serving as Marketing Manager for DE/AT at Haglöfs and as a Bergwanderführerin at Alpine Welten Die Bergführer, Stefanie previously held multiple senior roles at adidas, including Senior Product Manager for the Terrex collection focused on sustainability, and Senior Manager of Wholesale Marketing. Throughout the career, Stefanie has demonstrated strong expertise in product creation, market activation, and team leadership, managing cross-functional collaborations, strategic projects, and developing innovative apparel collections for numerous key accounts. Educational qualifications include a diploma in Business Administration with a specialization in Culture, Leisure, and Sports Management, as well as additional certifications in Social Media and Advanced Digital Marketing.
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Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.