Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. 
An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.


Haglöfs

Fredrik Ohlsson

Andreas Oliver Lorenz

Johanna Carlman

Matthias Leurs

Clara Tronet Guillon

Eva Weiss

Victor Adler

Martin Jungerts

Joakim Nyhage

Bogdan Sârbu

Mija Nideborn

The Finance Team at Haglöfs ensures the financial health and stability of the company by managing all financial operations. This includes overseeing financial planning, analysis, and reporting; handling accounts receivable and sales ledger processes; and providing strategic financial insights to support business decisions. The team strives to maintain accurate financial records and optimize the company’s financial performance, allowing Haglöfs to continue its legacy of innovation and commitment to creating exceptional outdoor gear.

Finance Team

Marketing and Communications Team

Leadership Team

Product Management and Buying Team

Finance Team

About

Team members

Other teams at Haglöfs

Marketing and Communications Team

Leadership Team

Product Management and Buying Team