Tzu Wei Yang

Brand Manager at Hahow

Tzu Wei Yang has a diverse work experience, starting with their role as a Co-Founder at Art Heart Studio from 2012 to 2015. In this position, they played a key role in establishing and running the studio.

In 2015, Tzu Wei Yang joined Hahow 好學校 as a Content Producer. During their time in this role until 2017, they built and managed a content production team, ensuring that the content selection and production aligned with the platform's branding and strategy. They successfully produced over 100 courses based on market trends, consumer needs, partner value propositions, and platform needs.

In 2018, Tzu Wei Yang transitioned to the role of Community/Content Partnership Manager at Hahow 好學校, where they led strategic partnership management activities. They optimized existing partner relationships by hosting numerous events and achieved high satisfaction scores. 93% of partners expressed their willingness to refer new partners in the annual satisfaction survey.

Finally, Tzu Wei Yang took on the role of Brand Manager at Hahow 好學校 in 2019. They served as the company's brand spokesperson, conducted strategic media plans, and launched news releases. They also gathered the latest updates to provide advanced support and advice as a brand guardian, collaborating with C-suite, investors, journalists, and PR agencies to ensure the company's brand image was protected and enhanced.

Overall, Tzu Wei Yang's work experience showcases their expertise in content production, strategic partnerships, and brand management.

Tzu Wei Yang received a Bachelor's degree in Communication and Media Studies from National Chengchi University from 2009 to 2013. Following this, Tzu Wei Yang participated in an exchange program at the Burgundy School of Business - BSB in 2013, focusing on Business Administration and Management, General for one year.

Links

Timeline

  • Brand Manager

    February, 2019 - present

  • Community / Content Partnership Manager

    January, 2018

  • Content Producer

    March, 2015