Haier Group
Alok Bhushan is an experienced marketing professional currently serving as the Assistant General Manager for Trade Marketing at Haier since September 2023. Prior to this, Alok held roles including Advisor at Best Buy and Assistant General Manager-Sellout at Haier Appliances India Pvt Ltd, where responsibilities encompassed trade marketing, retail store development, and team leadership. Alok's extensive career includes positions at Spirit Enterprises, BSH Home Appliances Group, Onida, and various notable companies such as Samsung and Sony, with expertise in executing both ATL and BTL marketing activities. Educational qualifications include an MBA in Brand Management and Strategy from the University of Bedfordshire, a diploma in Tourism and Airlines Management from ITFT, and a Bachelor's degree in Foreign Trade from Pondicherry University.
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Haier Group
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QINGDAO HAIER CO., LTD. is a China-based company principally engaged in the research, development, manufacture and distribution of household electrical appliances. The Company's main products include refrigerators/freezers, washing machines, air-conditioners, water heaters, kitchen appliances products, small home appliances and U-home smart home products. The Company also provides the customers with integrated smart home solutions. The Company is also involved in channel integration service business, including logistics, as well as the distribution of home appliances and other products. The Company distributes its products in domestic market and to overseas markets.