Haircare Group
Marina Vasconcelos is a seasoned marketing professional with extensive experience in trade marketing and strategic sales initiatives across various industries. Currently serving as Trade Marketing Manager for Australia and New Zealand at Haircare Group since March 2024, Marina leads loyalty programs, collaborates with sales teams, and manages trade marketing plans for several brands, enhancing brand activation and partner engagement. Prior to this role, Marina was Sales & Marketing Coordinator at Egans Asset Management, where a 300% sales increase was achieved in the first month through effective marketing strategies. Marina has also held leadership positions at Nubank, AB InBev, and brMalls, focusing on customer experience, business development, and innovative marketing initiatives. Holding an MBA in Marketing from ESPM and a Bachelor's in Business Administration, Marina brings a robust educational background complemented by a commitment to excellence in marketing and sales operations.
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Haircare Group
Haircare Group is an importer, manufacturer and distributor of premium, salon-only products; committed to the growth and protection of the hairdressing industry. With a curated portfolio of professional hair and beauty brands, unrivalled salon education and business partnership programs, we partner with salons across the country to help support and grow their businesses. Taking an innovative approach, we do things a little differently; injecting the Haircare Group personality and family values into every element of our business. A family company at its core, Haircare Group is more than just a distributor of an exclusive brand portfolio. For over 40 years, the Gauvin family has made a commitment to understanding the ever-changing needs of salon business; and so at Haircare Group, our clients are number one. This means you can be sure to receive an unparalleled level of service, support, experience and expertise – a real sense of partnership.