Hair Cuttery
Shelly Knutson is a seasoned graphic designer and creative director with extensive experience in developing promotional campaigns and digital assets across various industries. Currently serving as a Senior Graphic Designer and Art Director at Hair Cuttery Family of Brands, Shelly focuses on upscale salon branding. As the Creative Director at Hatch Goods, a Minneapolis creative studio, Shelly leads efforts to create delightful handmade products. Previous roles include Art Director at Sleep Number Corporation, where seasonal campaigns were developed, and Creative Director at Christopher and Banks, overseeing marketing initiatives with a diverse team. Shelly also held senior positions at Ivie, Magnolia and Vine, Park Nicollet Health Services, Gabberts Furniture, Warehouse Intellect, and Innuity Inc, demonstrating a strong background in brand development, team collaboration, and innovative design. A graduate of the University of Iowa with a BA in Art/Graphic Design, Shelly combines a robust creative vision with effective leadership.
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