Hakuhodo Inc.
Kanika Gulati is an accomplished marketing professional with extensive experience in account management and strategic marketing. Currently serving as an Account Director at Hakuhodo Inc. since April 2019, Kanika oversees 360-degree marketing activities for key accounts, ensuring high-quality service delivery while managing revenue generation and expense mapping. Prior to this role, Kanika was a Senior Marketing Consultant and Marketing Executive at LimeTray, where responsibilities included analyzing order trends for restaurants, enhancing brand visibility, and utilizing Google Analytics for business performance evaluations. Earlier experience includes a position as a Sales Research Associate at LimeTray, focusing on lead generation and client communications. Kanika is currently pursuing a Master's degree in Business Administration and Management from SVKM's Narsee Monjee Institute of Management Studies, following a Bachelor's degree in Economics from Delhi University.
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Hakuhodo Inc.
Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. It is the core agency of Hakuhodo DY Group, the world’s seventh largest agency company according to Advertising Age’s “Agency Report 2016.” Hakuhodo has offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region. Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives. Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions International Festival of Creativity, and was the only agency headquartered in Asia to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.