Hakuhodo Inc.
Mikito Ota has extensive experience in the media and advertising industry, currently serving as Executive Manager at Hakuhodo Inc. since April 2025. Prior to this role, Mikito held the position of Executive Manager at HAKUHODO DY media partners from April 2019 to March 2025, and worked as Media Account Director focusing on business development with digital platforms. Previous roles include Media Account Producer at Hakuhodo DY digital, where responsibilities included managing social media and business development with social platforms, and Media Planning Supervisor at HAKUHODO DY media partners, specializing in digital media planning. Mikito also has experience as a Media Planner at Neo@Ogilvy, where client management involved IT companies and various digital media strategies. Beginning a career as a Digital Media Planner at NTT ADVERTISING, Mikito worked on display ads, content syndication, and programmatic advertising for notable clients. Mikito began the career as an Account Executive at MEDIX. Education was completed at Meiji University.
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Hakuhodo Inc.
Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. It is the core agency of Hakuhodo DY Group, the world’s seventh largest agency company according to Advertising Age’s “Agency Report 2016.” Hakuhodo has offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region. Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives. Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions International Festival of Creativity, and was the only agency headquartered in Asia to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.