Karim Nassef is the CEO and Co-Founder of Talabeyah, a role held since 2020. Prior to this, they gained extensive experience in sales and marketing through various positions at companies including Danone Egypt and SC Johnson. In 2019, they served as Regional Sales Manager at SC Johnson, overseeing Modern Trade and Traditional Trade channels. Karim also held leadership roles at AIESEC, where they served as Team Lead from 2009 to 2010. Currently, they are the Managing Director of Halan E-commerce, continuing to expand their expertise in the business sector. Karim earned a Bachelor’s degree in Business Administration with a focus on Marketing from Misr International University in 2010.
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